Like many small business owners, the founder of Salon One 12 in this little town south of Austin had to adapt and persevere during the pandemic, but her version of a survival plan was a personal challenge and a lesson in adaptability.
Rebecca Acosta-Ojeda, owner and founder of the salon, used the power of social media and online tutorials and home care kits that she dropped off on customers’ porches to keep her business alive when the COVID-19 pandemic brought many businesses to a standstill, starting in March 2020.
Her resilient spirit and adaptability in the face of adversity earned her one of seven GRIT (Great Resilience in Texas) Awards from Texas State University this spring. The awards, which went to small businesses, were handed out by the university’s Translational Health Research Center and SCALEUP, a program of the Center for Innovation and Entrepreneurship.
