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Scholars and professionals gather to assess Spanish-language and Latino-oriented media

More than 70 scholars, media professionals and graduate students in the field of mass communication are expected to attend the Fourth International Spanish-Language and Latino-Oriented Media Conference slated for Feb. 21 through 23 at Texas State University-San Marcos.

International scholars from universities in Barcelona, Colombia, Mexico and Puerto Rico as well as the United States will present their research work, findings, theories and assessment on topics including marketing communication, media ownership and practices, media and society, telecommunication and media policies, media adoption and culture and electronic and interactive communication among others.

The demographic changes witnessed through the last two decades in the Americas have been an inspiration to continue exploring and assessing topics that impact the media, Dr. Federico Subervi, director of the Center for the Study of Latino Media and Markets (CSLM&M) and conference organizing committee president, said. This is the largest regular gathering of scholars, media professionals and students focused on Spanish-language and Latino-oriented media in the hemisphere and also in Spain.

Dr. Sindy Chapa, associate professor, the centers assistant director, and organizing committee president, added that the conference is a vehicle for other scholars, and graduates students to share their research on Spanish-language media, and Latino consumers with faculty, practitioners, and peers by empowering the importance of research development opportunities targeting the Latino communities in the U.S.

Dr. Chapa said that this years conference will highlight the participation of NBC Latino.com, VOXXI.com, iLatino.TV/Gobba.TV, Fox news Latino, Patch AOL Latino and Huffington Post Latino Voices during the Saturday, Feb. 23 morning plenary session at the LBJ Ballroom.

Overall, the three day conference will have nine sessions comprising 54 presentations by academics, graduate students and professionals. For additional information visit www.masscomm.txstate.edu/cslm.

San Marcos Record

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